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This report examines the important shifts in data products. Drawing from diverse examples, including iTunes, Googles self-driving car, and patient monitoring, author Mike Loukides explores the disappearance of data, the power of combining data,MoreThis report examines the important shifts in data products. Drawing from diverse examples, including iTunes, Googles self-driving car, and patient monitoring, author Mike Loukides explores the disappearance of data, the power of combining data, and the difference between discovery and recommendation. Looking ahead, the analysis finds the real changes in our lives will come from products and companies that reveal data results, not the data itself. The Evolution of Data Products by Mike Loukides